If you do what you love, you'll never work a day in your life.

That's exactly what this project is. I combined two things I love. Designing and brewing beer!

A friend and I brewed these beers together and we had a blast making them. They turned out (if do say so myself) delicious!

To continue the fun of this tasty project I created a complete set of bottle labels and advertisements for each flavor. The eye on the neck of the bottle can't help but stare at you. Every time I opened my refrigerator I would have 20 eyes staring at me! It compelled me to drink one. Because of that constant peering the eye is the constant in the brand. It's seen throughout the branding; on the bottle, apparel, coasters and the draft handles.... it's always watching you.

To accompany the labels and ads I created a brand identity style guide for various touch points the brewery might have (if it existed).

Sorry I can't share the beer with you... however, I can assure you the it was scary good!

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